Watch Highlights from our February 6th Seminar on Online Video

| Inside Analog, Strategy

Here are the highlights from last week’s Seminar on Online Video Marketing! Thanks to Glenn and Julian from Mad Bear Productions for the great presentation, filming and editing.
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Dieter Rams’ 10 principles of good web design

| IA and UX, Strategy

This is a great article that applies Dieter Rams’ principles of good design to the Web:

http://www.netmagazine.com/features/dieter-rams-10-principles-good-web-design

Register Now for our Feb 6 Seminar on Online Video Marketing

1 Comment | Inside Analog, Strategy

Registration just opened for our next Marketing Technology Seminar. The topic is Online Video Marketing and we have Emmy award-winning speaker Glenn Zimmerman.

Go to our registration page to find out more.

20 Things to Improve User Experience

| IA and UX

Following up on the previous post, here are some concrete suggestions for improving the user experience of your website or application.

http://www.userfocus.co.uk/articles/improve_your_users_experience.html

Three Things You’ll Need in 2012 (Just Like Water)

1 Comment | Strategy

Can you believe that 2012 is right around the corner? Though technology hasn’t provided us with hover boards or light sabers (yet), it has presented us with some great new technological advances for the Web. For those of you who haven’t upgraded, 2012 is the year to strap on your jet pack and get your Web initiatives up to speed.
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Twilio & Textaurant: Improving Your Dining Experience (or interrupting it)

1 Comment | Tech

Every few weeks I get text messages of a similar formula:

New at Sign of the Whale: Every week Monday – Friday, ALL drinks are half price from 4 – 7 pm and we have $5 Appetizers

Yes, the age of text message marketing has arrived! Countless bars, restaurants, and even political campaigns now keep track of your phone number not to call you, but to text you.
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Must read: Deception vs. Honesty in UI Design

| IA and UX, Inside Analog

This is a great article on deception vs. honesty in user interface design:

http://www.alistapart.com/articles/dark-patterns-deception-vs.-honesty-in-ui-design/

Creating non-deceptive interfaces is key to a good and long-term relationship with your users. Couldn’t agree more.

This is what happens when barcodes and smartphones have a baby

| Social Media, Tech

It’s 8:30 am. You’re on the subway. It’s crowded; you see an ad for a new flat-screen at Best Buy on the wall. And it’s on sale? Well, what’s stopping you? All you need to do is enter the URL on your phone and get the coupon. But that means folding your newspaper, finding a place to store your coffee and keeping your balance while trying to type the URL into your phone.
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If you like piña coladas…

2 Comments | Inside Analog, Strategy

When we meet with potential clients, one of the first things we try to figure out is whether we share the same values. Oh, you love brie? Cool, so do we.
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From 7 Facebook Likes to 8 — social media success in 3 easy steps (and 17 useful resources)

6 Comments | Inside Analog, Social Media

Four days ago, the Analog Method page on Facebook had 7 likes (and almost all of them people that work here). As a firm that routinely builds Facebook apps for large international brands, this is about as embarrassing as a dermatologist with really bad skin or a firehouse that’s burning to the ground. Since this is something that we need to fix, I want to take a moment to formally announce that enough is enough and we’re finally (and slowly) going to do something about this terrible situation. Here’s our three step plan for social media success.
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